What is Push Traffic?

Push traffic is simply the visitors/audience generated when users receive and tap on push notifications delivered via their browser or device. Whenever a user clicks on the notification, they are sent to the advertisers, publishers or a site owner's landing page or application.

Push ads and regular push notifications differ. Push ads on one hand are more like marketing messages delivered to opted-in users through ad publishers or networks. Regular push notifications on the flip side are sent by an application or a website that a user already uses and are typically service or transaction-related.

Push ads consist of:
  • A title or headline of 25 to 45 characters carrying the core promise or hook.
  • Description/body that clarifies the benefit or urgency.
  • An icon (small square image), often a motif or brand that appears with the ad message.
  • Large eye catching image that improves the Click Through Rate when relevant.
  • Destination URL leading to a pre-lander, app store, quiz or landing page.
  • An implicit or explicit Call to Action (CTA) included in the body or title.
Push Traffic

How Push Traffic Can Promote Your Products and Services?

Attention capture: Push brings the product in front of the user instantly, raising awareness and curiosity.
Frictionless engagement: Push ads traffic offer a direct one-click route to the service or product, reducing cognitive load.
Building awareness and reminders: With push notifications, it is easy to promote services by reminding users that the service is available.
Trust through repetition: Push traffic notifications allow consistent, time-based follow-ups that gradually nurture the user.
Promotion

Who Can Earn with Push Traffic?

Media Buyers and Affiliate Marketers

Push traffic allows affiliate marketers to buy cheap push notifications traffic and convert it into higher-paying actions.

Lead Generation Agencies

With push traffic, lead generation agencies get the chance to generate leads in different niches.

Creators and Publishers

They can run push campaigns to grow newsletter subscriptions and later promote sponsored advertisements.

E-commerce Owners

Push traffic notifications allow e-commerce owners to deliver personalized product offers directly to users' devices.

Requirements

What Do You Need to Work With Push Traffic?

A Clear funnel and offer: You need to first decide the one action you want, then build a mobile-first landing page.
Conversion tracking: Make use of an analytics setup that clearly captures sub-IDs or Zone IDs from the push traffic sources.
Creatives: Prepare at least five to ten variants including titles, icons, descriptions and images.
A budget and a bidding plan: have two separate budgets, one for testing and another for scaling.
Compliance and quality: Ad policies and local regulations are to be followed, especially for sensitive niches.
Learn more

Where You Can Buy Push Traffic?

Ad Networks that specialize in push traffic: Platforms like RichAds aggregate push subscribers via websites, applications and publishers.
Self-Server Demand-Side Platforms: These are platforms that give access to multiple push networks through a single dashboard.
Affiliate Networks With Push Traffic Options: Allows you to signup as an advertiser or an affiliate if you are running offers.
Direct Deals with Push Notification Publishers: Publishers can collect their own subscribers when users opt-in to receive notifications.

How You Can Buy Push Traffic?

  1. Decide which traffic source would be ideal to buy push notification traffic from (it can be a DSP platform, an Ad network like RichAds or direct publishers).
  2. Create an advertiser account. Sign up on the chosen platform, verify your email address and set up your advertiser profile.
  3. Deposit funds into your advertiser wallet via credit/debit cards, crypto or PayPal.
  4. Set up your campaign inside the platform dashboard and choose targeting.
  5. Set up your bid (either CPC or CPM) according to the platform's suggested range.
  6. Assign a daily total campaign budget, add tracking and launch by submitting it for review.
Buy Process

Tips on How To Buy Push Ads Wisely

  • Decide what you are aiming for, whether it is leads, app installs or traffic.
  • Choose a trusted source (like RichAds) to buy push ads from.
  • Start with a small budget for testing various creatives, GEOs and placements.
  • Separate the highly engaged audience from less responsive ones.
  • Focus on ROI just as much as you would CTR.
  • Rotate and test as many creatives as possible.
  • Connect your push ad to a tracker like Binom to monitor performance.
  • Avoid going for cheap push traffic as its often low quality.

How Can You Launch a Successful Push Traffic Campaign?

  • Start by picking the right offer (something that people can quickly understand and act on like an antivirus offer)
  • Know your target audience, their pain points and where they live to get better ROI from your campaign.
  • Create catchy creatives to immediately grab users' attention the first time they see your push traffic ad.
  • Start small with a budget. Run a small test campaign to see what works.
  • Ensure you track everything to see which devices, creatives, times and countries are making you money.
  • Optimize as you go. Do away with what doesn't work and only push money into what brings you both good CTRs and profits.
  • Test and repeat. Push traffic campaigns need regular testing and trying of different images, texts and targeting options.

Conclusion

When buying push traffic in 2025, start with just one offer, one target audience (GEO) and a handful of focused creatives. Whenever you notice a certain creative is doing well, scale it systematically, broaden subscribers' Windows, expand to new GEOs with localized copy and also add in-page push traffic.

Buy push traffic